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Feb 21
Targeting optimization for internet advertising by learning from logged bandit feedback
Targeting optimization for internet advertising by learning from logged bandit feedback Authors: Margherita Gasparini, Alessandro Nuara, Francesco Trovò, Nicola Gatti, Marcello Restelli Conference: IJCNN 2018 Abstract: In the last two decades, online advertising has become the most effective way to sponsor a product or an event. The success of this advertising format is mainly due […]